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CLIENT: Lowe's Home Improvement
PROJECT: North Carolina Residence
Produced to showcase Lowe’s new line of LED lighting, these scenes are two of over thirty total experiences created over five days and three locations. We utilized a four camera approach which enabled us to capture multiple “dusky” moments simultaneously. The resulting images are planned for use in brochures, packaging and point-of-purchase displays nationwide.
Regardless of how far or fast imaging technology advances to improve quality, there will always be two basic ingredients necessary to achieve substance in any image; composition and light. Once a composition is established, the essence of the entire experience hinges on the light. The ability to see, create and control light, consistently carving three-dimensional experiences from a two dimensional medium, remains the true measure of any photographer.
